Digital signage
Digital signage that keeps running.
Kooijman Connection supplies and installs digital signage (narrowcasting) for reception areas, internal communication, retail and hospitality: professional displays, a reliable media player and software you use to schedule content yourself. Including mounting, network and management.
What is digital signage?
Digital signage shows targeted information on screens for a specific audience: visitors in reception, staff in the canteen or customers in the shop. In Dutch it is called narrowcasting. You schedule content centrally and every screen shows the right message at the right time.
- 01Professional displays
- Built for long operating hours, portrait or landscape, in the size that suits the spot.
- 02Media player
- Built into the display or a separate box, such as a BrightSign player.
- 03Software (CMS)
- Schedule content per screen, per time and per location, in the browser.
- 04Content
- Images, video, PowerPoint, news, calendar or figures from your own systems.
- 05Mounting and network
- Wall, ceiling or floor stand, with power and network hidden.
- 06Management
- Remote monitoring: if a screen fails, we know.
- 01Welcome
- 02Today
- 03Wi-Fi
What do you use digital signage for?
The location decides the content, and the content decides the screen.
| Reception | Internal communication | Retail | Hospitality | |
|---|---|---|---|---|
| Content | Welcome, agenda, directions | News, figures, safety, rosters | Offers, new collection, brand | Menu, specials, events |
| Screen | Display or LED wall at the entrance | Displays in canteen and corridors | Window or floor screen, bright enough behind glass | Menu board above the bar |
| Control | Central, fixed schedule | Per site or department | Per shop and per time | Per part of the day |
Built-in player or separate media player?
Many professional displays have a player built in. A separate player gives more freedom and can be replaced independently of the screen.
| Built-in (Samsung, LG) | Separate player (e.g. BrightSign) | |
|---|---|---|
| Cabling | Just power and network | An extra box behind the screen |
| Software | Often tied to the display brand | Widely supported by CMS packages |
| Heavy content | Fine for images, video and text | Also 4K, interactive and multiple zones |
| Replacing | Player and screen together | Player and screen separately |
A Raspberry Pi or open-source software works for one screen at home, but for business use we choose hardware with warranty and remote management.
Consumer TV or professional display?
A TV looks cheaper, but it is not made to be on all day.
| Consumer TV | Professional display | |
|---|---|---|
| Operating hours | Made for a few hours a day | Suited to long or continuous operation |
| Warranty | Often void for business use | Designed for business use |
| Portrait mounting | Usually not intended | Yes |
| Control | Manually or by remote | Remotely, on and off on a schedule |
What does digital signage cost?
There is no fixed price per screen. These are the factors that drive the cost; after a meeting you receive a proposal.
- 01
Number of screens and sites
One screen in reception or a network across locations.
- 02
Size and brightness
Behind a shop window you need a brighter model.
- 03
Player
Built into the display or a separate media player.
- 04
Software
Usually a licence per screen per month or per year.
- 05
Mounting and network
Wall, ceiling or stand, with power and network hidden.
- 06
Content and management
Create content yourself or have it made, and monitoring of the screens.
How we work
- 01
Meeting
Which screens, where, for whom, and who manages the content.
- 02
Proposal
Screens, player, software and mounting, with a clear quote.
- 03
Installation
Our own team mounts, connects and sets up the software.
- 04
Walkthrough and management
You learn to schedule content; we watch the screens remotely.
Frequently asked questions about digital signage
01What is the difference between narrowcasting and digital signage?
There is none: narrowcasting is the Dutch term, digital signage the international one. Both mean targeted information on screens for a specific audience.
02Can I update the content myself?
Yes. In the software you schedule images, video and text per screen and per time, in the browser. We set it up and show you how it works.
03Can I use PowerPoint for digital signage?
Many digital signage packages also show PowerPoint, PDF, video and web pages. That way existing presentations go straight onto the screens.
04Can I use a regular TV?
You can, but a consumer TV is not made to be on all day and its warranty often does not cover business use. A professional display lasts longer, can hang in portrait and can be managed remotely.
05Does digital signage work with a Raspberry Pi?
For one screen or a test, yes. For business use we choose a player with warranty, secure updates and remote management, so a screen does not quietly go black.
06What does digital signage cost per screen?
That depends on the display, the player, the software licence and the mounting. The software is usually a fixed amount per screen per month or year. After a meeting you receive a tailored proposal.
One screen or a whole network?
Book a meeting. We look at the locations and advise which screens, player and software fit.